The case of the disappearing content
Why your brilliant message might be vanishing — and how to make it unforgettable
💭 The scanner’s secret
Back in 1997, researchers at the Nielsen Norman Group discovered something fascinating:
🔍 Only 16% of people actually read web content word-by-word.
📉 The rest? They scanned.
That was before smartphones, before infinite feeds, and definitely before ChatGPT.
Now?
We’re all professional scanners.
Scrolling. Skimming. Side-eyeing.
And unless a message visually pulls us in —
it just floats past.
🤔 So why does this matter?
Because content is multiplying.
And attention is evaporating.
What used to work — doesn’t.
What used to land — vanishes.
The problem isn’t bad content.
It’s invisible content.
And the fix isn’t louder headlines or longer posts.
It’s visual gravity.
It’s design that earns the pause.
It’s storytelling that slips through the noise.
It’s humour, soul, and art — served in a single scroll.
🎨 So… what does that look like?
Swipe through this short visual story.
It unpacks why so many messages miss their mark —
and how to make yours irresistible.
👇👇👇
✨ Akibuki is how you make people stop and see
It’s not about flooding the feed.
It’s about folding story, humour, and visuals into something that sticks.
Because in a world of fast content,
the winner isn’t always louder — it’s sharper.
Want to turn your message into something people actually notice?
View the original LinkedIn carousel, or download it as a handy PDF:
