Everyone told you not to post links. They were wrong.

A massive study of 577,180 posts reveals what really drives engagement on LinkedIn.

You’ve probably heard it before:

“Never post links on LinkedIn. They kill your reach.”

But is that really true?

According to the 2025 Metricool LinkedIn Trends Study, which analyzed 577,180 posts from 47,735 business pages, the data tells a different story.

In fact, what actually boosts performance might surprise you.

📊 What the data says

• +13.57% engagement on posts with links

• Click-through rates (CTR) are surging, especially for large pages

• Video content continues to gain traction

• Carousels still rule the engagement charts

• Text-only posts? Meh. Not pulling their weight anymore.

📸 The visual breakdown

I distilled the most useful bits into a scroll-stopping visual walkthrough—

🧠 Less jargon, more juice.

📈 Data without the data fatigue.

🎨 Designed to feed your eyes and your metrics.

👇 Scroll through the carousel below.

🧠 Why this matters

If you’re using LinkedIn to build brand, authority, or traffic—

this isn’t just trivia. It’s tactical.

Don’t let old myths block real results.

Links, carousels, and timing strategies can work—if done right.

ᯓ

If your content keeps getting overlooked, don’t rewrite it.

Rethink how it’s seen.

Because when your message respects the law of visual gravity,
it doesn’t just get noticed —
it gets remembered.

ᝰ

Curious how this works for your brand?
👉 Head this way. Your eyes will thank you.

Let’s keep the good scroll going — follow along on LinkedIn. 👀

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View the original LinkedIn carousel, or download it as a handy PDF: