Everyone told you not to post links. They were wrong.

Apr 19

Written By Monojoy

A massive study of 577,180 posts reveals what really drives engagement on LinkedIn.

You’ve probably heard it before:

“Never post links on LinkedIn. They kill your reach.”

But is that really true?

According to the 2025 Metricool LinkedIn Trends Study, which analyzed 577,180 posts from 47,735 business pages, the data tells a different story.

In fact, what actually boosts performance might surprise you.

📊 What the data says

+13.57% engagement on posts with links
Click-through rates (CTR) are surging, especially for large pages
Video content continues to gain traction
Carousels still rule the engagement charts
Text-only posts? Meh. Not pulling their weight anymore.

📸 The visual breakdown

I distilled the most useful bits into a scroll-stopping visual walkthrough—

🧠 Less jargon, more juice.

📈 Data without the data fatigue.

🎨 Designed to feed your eyes and your metrics.

👇 Scroll through the carousel below.

🧠 Why this matters

If you’re using LinkedIn to build brand, authority, or traffic—

this isn’t just trivia. It’s tactical.

Don’t let old myths block real results.

Links, carousels, and timing strategies can work—if done right.

ᯓ

If your content keeps getting overlooked, don’t rewrite it.

Rethink how it’s seen.

Because when your message respects the law of visual gravity,
it doesn’t just get noticed —
it gets remembered.

ᝰ

Curious how this works for your brand?
👉 Head this way. Your eyes will thank you.

Let’s keep the good scroll going — follow along on LinkedIn. 👀

View the original LinkedIn carousel, or download it as a handy PDF:

Monojoy

There’s a quiet joy in noticing the small, often-overlooked things—

a half-smile, a clever turn of phrase, a story told in a single line.

That’s the space I live in with Akibuki: turning ideas into hand-drawn stories that feel both ancient and alive, playful yet thoughtful.

Born in Bengal, shaped by the world, I’ve been a journalist, editor, and storyteller in many forms. Akibuki is where all those threads meet—

blending the wit of an old friend with the curiosity of a child,

to make things you can smile at, think about, and carry with you.

When you’re ready to see your story sketched in its own light,

I’d love to draw it into the world with you.

https://akibuki.com

Everyone told you not to post links. They were wrong.