Why content fails before it’s even read

Apr 16

Written By Monojoy

Most content doesn’t fail on substance.
It fails on sight.

Good ideas fall flat when no one sees them coming.

In a world of infinite scroll, your message only gets noticed if it looks like something worth noticing.

That’s not a design trend. It’s brain science.

I call it the law of visual gravity:

If the eye doesn’t stop, the brain doesn’t start.

And in the attention economy, that makes the eye your most powerful gatekeeper — and your biggest threat.

So how do you slip past the bouncer at the gates of attention?

Here’s you pass the eye test — at first glance.

So how do you pass the eye test—at first glance?

You need content that looks interesting before it says anything.

That means:

Because the brain doesn’t engage with what the eye ignores.

A scribble, a layout twist, a scroll-stopping contrast—something that says:

“Look at me. I’m different.”

Once you’ve got their attention, don’t waste it.

Facts fade. Stories stay.

The right narrative makes your message memorable—and maybe even shareable.

People don’t share what’s informative.

They share what makes them feel something.

Surprise. Delight. A tiny smirk. A clever twist.

That’s when your message stops being “content” and starts being something worth passing on.

If your content keeps getting overlooked, don’t rewrite it.

Rethink how it’s seen.

Because when your message respects the law of visual gravity,
it doesn’t just get noticed —
it gets remembered.

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Curious how this works for your brand?
👉 Head this way. Your eyes will thank you.

Let’s keep the good scroll going — follow along on LinkedIn. 👀

View the original LinkedIn carousel, or download it as a handy PDF:

There’s a quiet joy in noticing the small, often-overlooked things—

a half-smile, a clever turn of phrase, a story told in a single line.

That’s the space I live in with Akibuki: turning ideas into hand-drawn stories that feel both ancient and alive, playful yet thoughtful.

Born in Bengal, shaped by the world, I’ve been a journalist, editor, and storyteller in many forms. Akibuki is where all those threads meet—

blending the wit of an old friend with the curiosity of a child,

to make things you can smile at, think about, and carry with you.

When you’re ready to see your story sketched in its own light,

I’d love to draw it into the world with you.